ONLINE CREATORS DECREASING WORLDSUCK
The very first Project for Awesome was organized in 2007, and has been held every year since. Starting in 2014, Project For Awesome changed dates, now occurring annually on the second Friday & Saturday of December, which this year is December 11-12, 2015.
During Project for Awesome, thousands of people post videos about and advocating for charities that decrease the overall level of world suck. As a community, we promote these videos and raise money for the charities.
In 2014, the community raised over $1,200,000, including several generous matching donations. These were split between two organizations chosen by John & Hank - Save the Children & Partners in Health - along with twenty charities chosen by the online video community.
Legally speaking, the Project for Awesome is a project of the Foundation to Decrease World Suck, Inc.
a Montana-based 501(c)3 charitable organization. You can see a list of all the charities that the FTDWS has disbursed money to in the past here
SOUNDS GREAT! HOW DO I GET INVOLVED?
Project for Awesome has three parts.
YOU. Amazing community members from around the world make videos about a charity that is particularly meaningful for them. These are uploaded to the Project for Awesome website*, but also should be shared around the internet and viewed, discussed, commented upon, etc. You can vote on your favorite videos on the P4A site, which helps determine the charities that receive funding.
*Videos can be submitted from 12:00pm EST on December 11th through 11:59am EST on December 13th.
fundraising. We will have an amazing selection of perks for you to choose from if you want to donate to the Foundation to Decrease World Suck through our Indiegogo campaign
. From digital downloads to signed art, donated items from your favorite YouTube creators and our annual calendar… you’re bound to find something fun.
The Indiegogo will be open from 12:00am EST on Wednesday, December 9th to 11:59pm EST on Tuesday, December 15th.
butfArt. Say what? Yes, this is where things get wacky. John & Hank, along with a number of special guests, host a 48-hour continuous livestream to feature videos, spontaneously announce new perks, and look at dollar bills under microscopes… or something like that. You never know what will happen, so tune in and join the fun!
The livestream will run from 12:00pm EST on December 11th through 11:59am EST on December 13th.
All funds raised during the first half of P4A (12:00am EST on December 9th through 11:59am EST on December 12th) will benefit Save the Children
and the Office of the United Nations High Commissioner for Refugees
All funds raised during the second half of P4A (12:00pm EST on December 12th through 11:59pm EST on December 15th) will be divided between the organizations chosen by the community.
FREQUENTLY ASKED QUESTIONS
Where can I watch the livestream?
It will be live at youtube.com/vlogbrothers
on December 11th and 12th. Follow @johngreen
on Twitter for updates on the Livestream when we get closer to the date.
But I have school / work / something really important on the 11th/12th!
We go all day and night, so just show up whenever you can. I’m not going to encourage you to call in sick, but there are worse reasons to miss a day.
How can I get my video featured on the livestream?
There’s no magical formula to getting your video featured, since if we featured them all, we’d be streaming for several years. However, you can increase your chances by following these guidelines:
- Submit your video to the Project for Awesome website when submissions go live on December 11th. This assures that your video can be discovered in the first place!
- Have a bright and engaging thumbnail. Even if your account isn’t enabled to use the custom thumbnail, be sure to film in a well-lit place and not a shadowy basement. Scroll to the bottom of this page for more video-making tips.
- Talk about a charity that’s important to you! We try to avoid duplication of featured videos about a single charity, so if you can share a unique story or experience with a lesser known charity, your video is more likely to be selected.
- Keep it clean. There will be young kids watching the Livestream and the videos we feature, so stay away from any NSFW content.
- In the end, don’t be too upset if your video isn’t featured. Send it to your friends and family and also to the charity you advocated for, and take pride in the fact that you’re participating in a fun and worthwhile service project.
How do I use the thumbnail?
It would be awesome if all of the P4A videos had the same or similar thumbnails. You can download the thumbnail here
, and edit it if you have software that can edit PSDs (Photoshop files). If your account is enabled for custom thumbnails, go to your video manager and click on Edit. Then click on custom thumbnail and upload!
I’m going to be in the Arctic wilderness with no internet. Can I upload my video before / after the 11th / 12th?
You will only be able to submit your video to this site during the 48-hour period over December 11th and 12th, but if you’re unable to do that and can’t get a friend to help you out, there’s always a place for more philanthropic videos on YouTube. It’s your video and your channel, so feel free to upload whenever you’re able.
I don’t have a DSLR / I’ve never made a video before / I don’t want to show my face on the internet.
You don’t need a fancy camera to make a good video. Use whatever you have, even if it’s a webcam or a phone. If you’re uncomfortable showing your face, make a video showing only your hands or using only text. So long as you promote a charity you believe in, it counts as a P4A video!
I work for / volunteer for / am involved with a charity. Can I still make a P4A video for that organization?
Yes! We love it when charities get directly involved with the Project for Awesome, and we highly encourage you to make a video and share it with your supporters.
What if the charity I want to promote is national / global / local / small / huge / the same charity everyone else does / the same charity I did last year?
That’s all fine! Of course, many people promote the same charities because they’re so great. And any size charity is eligible and will benefit from your promotion and possibly getting a portion of the money we raise. For us to donate to it, however, the organization must be a non-profit organization that is 501(c)3 or foreign equivalent classified charities.
- Try not to make your video too long. People are going to be watching a ton of videos on the on the 11th and 12th, and they don’t want to sit through a rambly, unedited vlog for ten minutes. Keep your video short and to the point so that people will watch the whole thing and learn all about your cause. A good length to aim for is 2 - 4 minutes, unless you have such compelling content that it just needs to be longer.
- Try not to spend too much time explaining what the Project for Awesome is. Most people watching your video will already know, so just put an explanation in the description as well as a link to projectforawesome.com, and people who stumble across your video can click through to this website to learn all about it.
- Similarly, try not to spend too much time promoting your own channel in your video. One or two sentences is fine to explain the type of videos you usually make if they’re different from what you’re doing for your P4A video, but much more than that and it just looks like you’re using the P4A to help promote yourself, which isn’t what this is all about.
- Long gone are the days when putting an image in the exact middle of your video would always be the thumbnail. If you can’t upload your own custom thumbnail, consider putting the logo for the P4A in the corner of your whole video so that no matter what thumbnail YouTube’s algorithms choose, the logo is always there.
- We can’t feature your video if we can’t find it! Put "Project for Awesome 2015" or "P4A 2015" in the title of your video as well as phrases like "Project for Awesome 2015" and "P4A2015" in the tags. Be sure to also submit your video to the P4A website on December 11th so we can browse through them all in one place.
How do you raise money?
In all of the ways. Some products sold on dftba.com
that feature the Nerdfighter logo have a portion of proceeds donated. Donations come in through fightworldsuck.org
, as well as from the Nerdcrafteria Minecraft server
. Half of the money generated through ads displayed on the Vlogbrothers channel is donated to the Foundation. There are also a number of fairly large anonymous donors who are… anonymous. But our biggest source of revenue is the individual donor. If you donate through our Indiegogo campaign page
, you can get some pretty sweet perks.
New this year is the ability to donate directly in YouTube videos using the Donation Cards feature, which appears by clicking the i-button on the top right corner of a video. These cards are still in beta but you will see them on John’s P4A video and the live stream. Better yet, Google is matching the first $100,000 of donations made to the Foundation to Decrease World Suck using these Donation Cards through the 21st of December. You can learn more about how to use Donation Cards HERE
What percentage of the money raised goes to charity?
100%, less the cost of perk manufacturing, shipping, Indiegogo fees, and merchant (credit card) fees. Everything will be packed and shipped by volunteers, and no one is paid even a single penny for any work related to the Project for Awesome or the Foundation to Decrease World Suck.
Are my donations tax deductible?
Yes! If you donate through Indiegogo, you’ll receive a letter from FirstGiving confirming your Indiegogo donation is tax deductible. You will also get a receipt if you donated through the Donation Cards feature. If you donated directly through fightworldsuck.org
or directly in the video and need a tax receipt, please email [email protected]
Why are the amounts raised on Indiegogo and projectforawesome.com different?
Not all fundraising elements of the Project for Awesome occur on Indiegogo. The Foundation to Decrease World Suck fundraises through the year and begins the P4A with money in the bank. We also sometimes have other funding sources like matching donations and generous anonymous donors.
Where does the money raised during P4A go?
In 2015, the money raised will be split two ways:
- From 12:00am EST on December 9 through 11:59am EST on December 12, donations will go to Save the Children and the Office of the United Nations High Commissioner for Refugees.
- From 12:00pm EST on December 12 through 11:59pm EST on December 15, donations will go to community-chosen organizations, based on votes on the Project for Awesome website. (This is, however, subject to the approval of the board of directors of the Foundation to Decrease World Suck, partly because the law is complex and partly to prevent a trolling group from coming in and hijacking the vote.)
What is the Foundation to Decrease World Suck?
The Foundation to Decrease World Suck
was informally created in 2007, and became a real entity in November 2011, when it was incorporated as a non-profit corporation in the State of Montana. The IRS designated the Foundation a 501(c)3 charity on January 23, 2013. The FTDWS is 100% volunteer operated and exists solely for the purpose of fundraising for the benefit of other non-profit organizations. The majority of fundraising is transacted through and during the annual Project for Awesome. The board members for the Foundation to Decrease World Suck are John Green, Hank Green, Mike Green, Michael Gardner, Benny Fine, Valerie Barr, Rosianna Halse Rojas, and Julie Walsh.
The Foundation to Decrease World Suck can only donate money to non-profit organizations that are 501(c)3 or foreign equivalent classified charities. Unfortunately, we cannot support any general project or individual; it has to be an actual designated charity.
Why don't I just donate to the charity I want to donate to?
Please do! Our biggest goal is to get people excited about giving their money and lending their time and talent to non-profits.
How do I get my digital perk? When will I get my physical perk? How do I tell you my twitter name / t-shirt size? Etc.
We will send out all perks AFTER the Indiegogo campaign closes, including digital downloads. Perks take a varying amount of time to prepare and send out, so we will update you in the coming weeks via our Tumblr
and messages through Indiegogo.
I messed up/need to update my shipping address! How will I get my perk?!
Not to fear! If the Indiegogo campaign hasn’t closed yet, you can log into your account and edit the address yourself. If the campaign has closed, please email [email protected]
with details of your order and a corrected shipping address and we’ll get you all fixed up.
Hank Green, John Green, Valerie Barr, Rosianna Halse Rojas, Julie Walsh, Laura Chernikoff, Duncan Gasiewicz, Tim Thomas, Kristen Franklin, Rachel Calderon Navarro, Karen Kavett, Emma Brown, Sam Rudge, Nerdfighteria, Perk Fulfillment Volunteers, DFTBA Records, Google, YouTube, Indiegogo, and The Foundation to Decrease World Suck Board of Directors
Send us an email at [email protected]
and we’ll get back to you soon.